How to increase leads using Pay-per-Click (PPC)?. This type of digital marketing, which implies extremely effective sponsored ad, where the advertiser pays a publisher to drive clicks on his homepage.
How does it work?
Your website will automatically appear when a user enters a certain search term (keyword). It helps to deliver your relevant ads to the right audience. It increases your website traffic with beneficial users, who are searching information on your product/service topics and its highly effective to drive your sales. Generate leads accelerately, reach required traffic and quickly justify your investments – one of the most useful privileges that you can control an amount which you want to spend on your paid ads. You’ll only pay when users will engage with your ad, so your Cost-per-Click (CPC) will depend on a publisher’s members (it might be Search Engine or network website) and from your ad’s quality. Publishers are basically charging approximately from 1 to 12 dollars per click.
In order to build a successful PPC marketing campaign you have to follow couple of rules:
- Add relevant keywords for your ads
- Choose a pertinent landing, where your ad will transfer searcher to and improve it. Make sure, that content that you provide your audience is relevant and match with search intern
- One of the most important rules, you need to add a wide range of keywords (for your content and in your ads as well)
- Optimize your plan with organized ad groups. Each group will include one and more ads (let’s say that you have a medical clinic and your campaign may have ad groups for the dentist department, cosmetology, dermatology, etc.)
- Do the research about popular Search Engine requests. Each group of your ads have to follow the trends
- Regularly update your keywords, because what the users are searching for today will be not of current interests in one month. Add new keywords and remove a negative ones (terms, which are not matching with your business field and which are not clickable or very costly)
- Organize a specific theme related to your business
To grow your website traffic, How to increase leads and drive the sales?. You need to follow a strong strategy approach and promote brand awareness. Here it is! You can reach a greater visibility in the Search Engines; we will help you to grow leads in Dubai as well as globally. Provide you with a strategy based on local keywords and UAE users’ behaviors. In each campaign is allowed a different daily budget and your request for the number of people to whom the ad will be delivered. PPC marketing is an irreplaceable part of powerful digital marketing campaigns.